What B2B Buyers Need

Built around how business customers actually order.

01

Tiered & Custom Pricing

Show different prices by customer group, volume, or negotiated contract, applied automatically at checkout.

02

PO & Net-Terms Checkout

Let business customers check out with a purchase order or pay on net-30/net-60 terms instead of a card.

03

Bulk Ordering & Reorder

Quantity breaks, CSV/bulk upload ordering, and one-click reorder for customers who buy the same things often.

04

Account-Gated Catalogs

Hide pricing or entire catalogs until a buyer logs in, with approval workflows for new accounts.

05

Multi-User Accounts

One company account, multiple buyers and approvers, with spending limits and order approval chains.

06

ERP & Inventory Sync

Connect your storefront to the inventory, pricing, and order systems you already run the business on.

Common Starting Point

Replacing phone, email, and spreadsheet ordering.

A lot of B2B companies are still taking orders by phone, email, or fax, or running an outdated portal customers avoid. We build the storefront that replaces that, without disrupting the relationships and pricing agreements you already have.

  • Migrate existing customer & pricing data
  • Keep sales reps in the loop, not replaced
  • Add self-serve ordering without losing high-touch accounts
  • Works alongside your existing sales process
Who This Is For

Distributors, manufacturers, and wholesalers.

Distributors & Wholesalers

Replacing phone/email/fax orders with a storefront your customers can reorder from directly.

Manufacturers

Selling direct to retailers or other businesses with pricing tiers based on volume or account type.

Suppliers & Trade Businesses

Giving trade customers a faster way to order than calling in or emailing a rep.

FAQ

B2B ecommerce questions

Can Shopify actually handle B2B selling?

Yes. Shopify Plus has native B2B functionality (company accounts, custom price lists, payment terms), and standard Shopify can be extended with apps for most B2B needs. We’ll recommend the right setup based on your requirements.

Will our negotiated customer pricing carry over?

Yes. Customer-specific and volume-based pricing is one of the most common things we build into B2B storefronts.

Will this replace our sales reps?

No. Most B2B stores we build work alongside a sales team, handling routine reorders online so reps can focus on larger accounts and new business.

Can buyers pay by purchase order or invoice instead of a card?

Yes, PO checkout and net-terms billing (net-15/30/60) are standard requests we build for B2B clients.

Selling to other businesses?

Tell us how your customers order today and we’ll map out what a B2B storefront would look like.

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